We were tasked with introducing the launch of the new Davidoff Evolve line extension: Evolved + Sapphire, which is a menthol tasting line. We needed to generate a sense of excitement and dynamism around Davidoff Evolved + range that reassures consumers they are smoking a superior quality product that delivers optimal performance in all senses. Our key message for the campaign was "Be Inspired By A Transformation Of The Senses."
My focus for this campaign was to develop and polish a series of activations, where we can engage with the consumer and shoppers using brand ambassadors. 

Key Visual

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